Edit GIF

To begin editing the GIF, the first step was to batch-edit all the selected images in Lightroom. This involved cropping them and adjusting the exposure values until the background was a uniform white, which was necessary because I wanted the GIF to have a clean colour palette with white, blue, and red, similar to Levi’s advertisements in my initial ideas.

In addition, I experimented with other editing tools, such as the tone curve and colour adjustments, to further enhance the images and make them stand out. After several rounds of editing, the images were finally ready to be exported to a separate folder.

After exporting the images, I arranged them into a GIF using Photoshop. First, I created a new project and imported the edited images as layers. Then, I fine-tuned the timing to 0.2 seconds per image and slowed it down to 0.5 seconds when the embodied message was visible. I also adjusted the order of the images to ensure that the GIF flowed smoothly and conveyed the intended message. To achieve this, I used the same images where the model unbuttoned the jeans in reverse to make it look like she was buttoning them up, creating a looping animation that flowed better. I followed a video tutorial to help me edit the GIF in Photoshop, shown below:

Finally, I added some finishing touches to the GIF, such as adding a white border, to make it more visually appealing and provide a clean. Overall, the editing process was time-consuming but ultimately rewarding, resulting in a high-quality GIF that effectively conveyed my intended message.

References:

Mark Galer’s Alpha Creative Skills, dir. 2015. How to Make an Animated GIF in Photoshop. https://www.youtube.com/watch?v=Qtar5T13dt8.