Evaluation GIF

After receiving feedback on this GIF during a tutorial group, I have decided to make some changes to improve its effectiveness. To begin with, I will add a collaboration logo between Levi’s and Denim Day on the white border, which will not only enhance the visual appeal of the GIF but also help to promote the collaboration. Additionally, I will pause the open zipper for at least 5 seconds, which will slow down the GIF and allow the viewers to better understand the purpose of the unzipping of jeans. This is necessary because people were getting confused about the message of the embodied text and did not have enough time to process the information.

One suggested solution was to pause the GIF on the embroidered message and immediately restart it from that point. However, I felt that this would lose the viewer’s attention after a loop or two, as people’s attention span has shortened due to the mass consumption of short videos on social media. Therefore, I have decided to implement a different solution that will keep the viewers engaged for a longer period of time.

In order to create a similar effect without compromising the quality of the image, I will increase the saturation of red, which will make the embroidered message stand out more prominently. Additionally, I will crop the image closer to the model, which will make it easier for the viewers to see the details of the message. By doing so, I hope to make the GIF more engaging and effective in conveying its message.